iGaming SEO and AI search insights
Practical guides for people who run search at licensed casinos, sportsbooks and affiliates. Every claim that can change has a source and a date next to it, and we update articles when the rules move.
How to choose an iGaming SEO agency: a buyer's checklist
Twelve questions to put to any iGaming SEO agency, including us, and the red flags that should end the conversation.
Read the article →AI SEARCHiGaming GEO: a practical framework for AI search visibility
Five stages, in order: crawler access, brand facts, answer pages, source coverage and measurement. What each involves for a licensed operator.
Read the article →TECHNICAL SEOCasino SEO technical audit: a practical checklist for operators
Twenty-two checks in the order we run them, from geo-blocking and Googlebot access to expired promotions, game facets and review markup.
Read the article →MEASUREMENTHow to measure iGaming visibility in AI search without misleading metrics
A prompt-panel method for tracking how AI assistants mention your casino or sportsbook, with the sample sizes, fields and caveats that keep it honest.
Read the article →MEASUREMENTSearch Console, Bing and ChatGPT data: what the new AI reports show iGaming sites
Search Console's AI reports, Bing's AI Performance report and ChatGPT referrals: what each shows, what it hides, and how to read them together.
Read the article →SPORTSBOOKSportsbook AEO: designing useful answers for search and AI
Worked examples of answer-first sportsbook pages: odds formats, parlay settlement, state legality and withdrawals, with the compliance lines that must travel with them.
Read the article →ENTITY SEOCasino entity SEO: building clear and consistent brand signals
How to build a brand fact inventory, line it up with regulator registers and app stores, and mark it up honestly so search engines and AI describe you correctly.
Read the article →INTERNATIONAL SEOInternational casino SEO: markets, languages and compliance
What actually changes between US states, Ontario, Alberta, the UK and European markets, and how each difference should show up in your pages.
Read the article →AI SEARCHLLM optimization for iGaming brands: what actually matters
Tactic by tactic, from llms.txt to schema to affiliate coverage: what the evidence supports for getting a gambling brand into AI answers, and what is noise.
Read the article →AI SEARCHGoogle AI Overviews and gambling searches: what to evaluate
What Google has confirmed about AI Overviews and AI Mode, what it has not said about gambling, the new opt-out, and six checks to run for your brand.
Read the article →STRATEGYCasino SEO vs GEO: a practical comparison for operators
Where casino SEO and GEO overlap, where they differ, how each is measured, and a simple way to decide which to prioritise for your site.
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