Free AI visibility audit for casinos, sportsbooks and affiliates
Find out what ChatGPT, Gemini, Perplexity, Copilot and Google's AI features tell people about your brand, who they recommend instead, and which pages they rely on. You get the raw answers, a scored summary and a ranked list of fixes.
Request your free audit ↗An AI visibility audit measures how AI assistants mention, link and describe a brand across a fixed set of realistic prompts, run from inside each target market. For an iGaming brand it also checks the facts that carry compliance risk, such as which states or provinces you are licensed in, and identifies the third-party pages that shape those answers.
The audit is free for one licensed market, with no obligation to buy anything afterwards. If you then start a monthly retainer plan, the audit replaces the first month's baseline panel, so nothing is repeated.
What the audit covers
| Part | What we do | What you get |
|---|---|---|
| Prompt panel | 20 prompts per market across five prompt types (below), each run three times | Every answer stored with platform, mode, date and location |
| Platforms | ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot | Mention and citation rates per platform |
| Accuracy check | Licence status, launch dates, products, age limits, payments and withdrawal facts compared with your records | A list of every wrong or outdated statement, with the answer it appeared in |
| Source map | Domains cited in every answer, grouped by type (affiliates, regulators, news, forums, your own site) | The pages that most shape your AI picture, and what each says about you |
| Competitor view | Which brands appear alongside or instead of you, per market | Share of mentions across the panel |
| Access check | robots.txt, CDN bot rules, geo-blocking and snippet controls for each AI crawler | Anything blocking AI search products from your site |
| Fix list | Ranked by likely effect and effort | A plan your team can act on, with or without us |
The five prompt types
Prompts are written the way players and partners actually ask, not as keywords, and each is pinned to a market. A typical panel mixes all five.
Brand
"Is [brand] licensed in Michigan?" "Who owns [brand]?" "Is [brand] safe?"
Category
"Which online casinos are legal in Pennsylvania?" "Best sportsbook apps in Ontario."
Comparison
"[Brand] vs [competitor] for live betting." "Which pays out faster?"
Payments and support
"How long do [brand] withdrawals take?" "Does [brand] accept PayPal?"
Market and legality
"Is online sports betting legal in Missouri?" "Can I play online casino in Alberta?"
Your additions
The questions your support and sales teams hear every week.
How we score it
We report rates, never positions. "Named in 11 of 20 Ontario prompts (55%), linked in 4, with two factual errors" is a finding you can act on and re-measure. A single "AI visibility score" out of 100 hides everything that matters, so we do not produce one.
The reason is variability. In a study by SparkToro and Gumshoe covering nearly 3,000 runs, ChatGPT and Google's AI returned the same brand list less than 1% of the time. Running each prompt three times and reporting across the whole panel reduces, but does not remove, that run-to-run noise. The audit maps onto stages 1, 2 and 4 of our practical framework for AI search visibility, and our full method is published in how to measure AI search visibility.
Why it matters more for challengers
AI answers concentrate attention. 5WPR's June 2026 index of US sports betting, built from 75+ prompts, scored five operators at over 92% of its weighted AI citation share. If you are not one of the five, the audit shows which sources and facts appear to shape those answers, which is the information you need before spending on content or outreach.
What the audit does not include
It does not include fixing the issues it finds, outreach to third-party publishers, or ongoing monitoring. Those are part of our GEO service and LLM visibility monitoring. It also cannot promise future visibility; it shows where you stand and why.
AI visibility audit questions
How much does the audit cost?
Nothing. The audit is free for one licensed market and there is no obligation afterwards. Audits covering more markets are quoted separately. If you then start a retainer, the audit replaces your first month's baseline panel.
How long does it take?
We aim to deliver audits for one or two markets within about two weeks of the prompt panel being agreed. Larger multi-market audits take longer, and we confirm the date in the quote.
Do you need access to our systems?
No access is needed for the prompt panel and source map. Read access to Google Search Console lets us add your AI impressions data, which makes the report more complete.
Can affiliates order an audit?
Yes. For affiliates we focus on citation share for category and comparison prompts, since that is where affiliates tend to be cited. See our casino affiliate SEO page.
Which AI tool do you use?
A mix of tracking tools and manual runs, named in the report. We use more than one method because each tool sees the platforms slightly differently.
Will you share the raw answers?
Yes, every answer in full. Anyone in your team, including compliance, can check our tally.
Related services and reading
See what AI says about you
Tell us your brand and markets. We will reply with a draft prompt panel for your free audit.