iGaming SEO pricing, with the numbers written down
Three monthly plans in US dollars. Each one lists exactly what you get, and what you do not. Final scope is agreed in writing after we have looked at your site and checked your licence markets.
$799 / month
One brand, one market. For a licensed site that needs its technical base fixed and a first read on AI visibility.
- 30 keyword targets with an intent map
- Technical review of up to 50 URLs a month
- 4 existing pages optimized a month
- 2 content briefs a month
- 20 AI prompts sampled a month
- Monthly written report
$1,499 / month
One brand, up to two markets. Adds answer-first optimization and a review of how AI assistants describe you.
- 75 keyword targets with an intent map
- Technical review of up to 250 URLs a month
- 10 existing pages optimized a month
- 4 content briefs a month
- 60 AI prompts sampled a month
- Brand fact consistency and citation-gap review
- Monthly report and strategy call
$2,799 / month
One brand, up to four markets. For operators with several state or provincial licences, or a launch on the way.
- 150 keyword targets with an intent map
- Technical review of up to 1,000 URLs a month
- 20 existing pages optimized a month
- 8 content briefs a month
- 120 AI prompts sampled a month
- International structure and hreflang review
- Fortnightly updates and a monthly strategy call
Plans side by side
| Included each month | Foundation | Growth | Multi-Market |
|---|---|---|---|
| Markets | 1 | Up to 2 | Up to 4 |
| Keyword targets | 30 | 75 | 150 |
| Technical review | Up to 50 URLs | Up to 250 URLs | Up to 1,000 URLs |
| Pages optimized | 4 | 10 | 20 |
| Content briefs | 2 | 4 | 8 |
| AI prompts sampled | 20 | 60 | 120 |
| Brand fact and citation review | No | Yes | Yes |
| International and hreflang review | No | No | Yes |
| Reporting | Monthly report | Report and call | Fortnightly updates, report and call |
What sits behind each line: technical review, answer-first page optimization, content briefs, AI prompt monitoring, brand fact and citation review and international structure review. Affiliates should also read casino affiliate SEO. "Pages optimized" means existing pages improved in place: headings, answers, internal links, metadata and structured data. A "brief" is a detailed plan for a new or rewritten page, not a finished article.
Why these prices are lower than many iGaming agencies
Published iGaming SEO retainers often start around $1,500 a month and run well past $10,000. Some of those retainers bundle link acquisition and digital PR. We do neither, so our plans cover the work that does not involve buying placements: technical fixes, page improvements, briefs and AI visibility tracking.
If you want link building or PR, keep it with a specialist and budget for it separately. If you want writing, translation or developer hours, we can quote them, but they are not hidden inside these numbers.
Costs to budget for outside the retainer
| Item | Why it matters |
|---|---|
| Developer time | Technical fixes need implementing; we write the tickets, your team or a contractor ships them |
| Content writing | Briefs are included; finished articles are written in-house or quoted separately |
| Compliance and legal review | Your compliance team signs off every page that makes a regulatory or promotional claim |
| Translation | Only needed for non-English markets |
| Extra tools | Our standard tool set is included; specialist subscriptions you want added are not |
How we bill
Every plan is a flat monthly retainer. We do not take revenue share, cost per acquisition or any payment linked to player deposits. That keeps our incentives on the work itself. Whether any registration applies to our work in a given market is something we confirm with advisers, not assume.
What is never included
See exactly what each plan delivers on the services page, or start with a free AI visibility audit for one market. Never included: paid links or link packages, private blog networks, placements on other publishers' sites, translation, article writing and publishing, paid media spend, third-party tool subscriptions beyond our standard set, developer implementation and legal review. Minimum term and payment terms are agreed in writing before work starts; our terms of service cover the general basis.
Questions about cost and scope
Are rankings or AI citations guaranteed?
No. Search engines and AI assistants make their own decisions. We report what changed, with the method and date attached, and we never present a single AI answer as a ranking. Our checklist for choosing an iGaming SEO agency explains which promises to treat as red flags.
Is SEO cheaper than paid acquisition for gambling brands?
Not always in the short term. Paid acquisition stops the day the budget does, and gambling advertising is restricted in many markets. Organic pages keep answering player questions once built. Most licensed brands are best served by both.
Do you offer performance-based pricing?
No. Payment tied to rankings, traffic or deposits pushes agencies toward risky shortcuts, and revenue-linked payment can change how regulators view the relationship. We prefer a flat fee with countable deliverables, as explained in how we work.
Can we change plans later?
Yes. Moving up usually makes sense when you add a market. Changes apply from the next monthly cycle once agreed in writing.
What counts as a market?
One licensed jurisdiction with its own pages and rules, such as New Jersey, Ontario or the UK. Two US states under one brand count as two markets if they need separate pages.
Can you work in any gambling market?
No. We first confirm that your brand is licensed in each target market and that the marketing is allowed there. We do not serve India or any market where online gambling or its promotion is prohibited.
What do you need from us to start?
Read access to Google Search Console (and Bing Webmaster Tools if you use it), your licence details for each market, and a contact in compliance who signs off content. The first month covers onboarding: access, the first crawl and the baseline prompt panel.
Not sure which plan fits?
Send your domain and licence markets. We will recommend one, with reasons.