A search consultancy that only works for licensed iGaming brands.
iGeoWager helps operators, sportsbooks, platform providers and affiliates get found and described accurately in Google and in AI assistants. We work in markets where that marketing is legal, and we say no to the rest.
Why we set up a gambling-only practice
General SEO agencies often treat a casino like any other ecommerce site, and that is where a lot of avoidable trouble starts. A promotion page built for New Jersey ranks for searchers in a state where online casino is not legal. An affiliate article advertises an Ontario welcome bonus, which the AGCO's standards only allow on the operator's own site or in messages to opted-in players. A link vendor places the brand on a hacked university wiki, and regulators hold the operator primarily responsible, not the vendor.
iGaming search has rules that most industries never deal with: licence footprints, age limits that differ between 18 and 21, inducement bans, and regulators who hold operators responsible for what their affiliates publish. We built the practice around those rules rather than bolting them on.
iGeoWager at a glance
| What we are | A business-to-business search consultancy for the regulated online gambling industry |
|---|---|
| Services | Casino technical SEO, sportsbook AEO, generative engine optimization (GEO), LLM brand visibility monitoring, international iGaming SEO, content strategy |
| Clients we accept | Licensed online casinos, sportsbooks, platform and game providers, and affiliates promoting licensed brands |
| Markets | Regulated US states, United Kingdom, Ontario and Alberta, and other licensed markets after an advertising-rules check |
| Markets we do not serve | India, and any market where online gambling or its promotion is prohibited |
| Pricing | $799, $1,499 and $2,799 per month (USD), scope agreed in writing |
| What we do not sell | Links, link packages, private blog networks, digital PR, or promises of rankings or AI citations |
| Gambling status | Not a gambling operator; accepts no wagers and holds no gambling licence |
| Contact | Through the enquiry form |
How an engagement actually runs
We start with access to Google Search Console and a crawl of the site, not with a keyword list. Many licensed brands already rank for their name; the likely gaps are crawl waste, thin state or province pages, and AI assistants that describe the brand with out-of-date facts.
From there we agree a short list of fixes and pages for the month, drawn from the services we offer. Your team or developer implements, or we write the tickets in enough detail that they can. Every month you get a report that separates what we did, what changed in Search Console, and what we saw in AI answers, with the prompts, platform and date written next to each observation.
Markets we accept
Our focus is the regulated US states, the UK, and the Canadian provinces that run open markets: Ontario and, since July 2026, Alberta. We also consider other licensed European markets after checking local advertising rules; Italy, for example, bans almost all gambling promotion, so the scope there is very different.
We do not serve India. Its Promotion and Regulation of Online Gaming Act 2025 bans real-money online gaming and its advertising, and its Rules took effect on 1 May 2026. The same applies to any other market where online gambling or its promotion is prohibited. We also do not work with unlicensed operators, whatever the market.
What we will not do
We do not sell links, build private blog networks, place casino pages on other publishers' domains, rotate mirror domains to dodge blocks, or write content that appeals to minors. We also do not publish invented case studies or client logos. When we have permission to share real results, we will show them with the method attached.
That rules out some quick wins. It also keeps our work inside Google's spam policies and your regulator's rules, with your compliance team keeping final sign-off. If you are comparing agencies, our buyer's checklist for iGaming SEO agencies works on us too.
How we talk about AI visibility
AI assistants give different answers to the same question depending on wording, location, account history and the day. So we never report a single screenshot as a "ranking". We run a fixed set of prompts on a schedule, record whether the brand is mentioned, whether it is linked, and whether the facts are right, and we show the trend. Our article on measuring AI search visibility explains the method in full.
Want a second opinion on your search setup?
Tell us your domain and licence markets. We will reply with what we would check first.